clean and beautiful skin for a new generation

Face Up is a project and a way of life. The idea comes from Sasha - creative director, cosmetologist and founder of Face Up young generation, and her observations of adolescent skin problems. After years of speaking to teens and young adults, she realized that they hide their faces if they are affected by acne or other skin problems. her work could not have been completed without the help of her two business partners, Guendalina and Valeria, who dedicated their time, effort, and experience in making face up a reality.

The Face Up mission is to provide a revolutionary brand for teens and above that is unique of its kind. The Young generation can now explore a new range of products specifically designed for their sensitive skin with problems that include blemishes, acne, redness, oily skin, clogged pores, dry lips, and cracked nails.

All of our products are unisex and contain natural key ingredients like colostrum. The products are eco-friendly, never tested on animals, and made in the usa. Our nail polish is free of formaldehyde, toluene and dibutyl phthalate (dbp), to promote healthy nails using biotin and hydrolyzed keratin.

Face Up creates a platform for young people to express themselves in a new way by following a project conceived exclusively to match their specific needs.

Let’s reign in the new generation of clean, beautiful skin!